Tools for Organizing a Rally or Demonstration

By The Toolbox for Education and Social Action

Designed by Molly McLeod

Creative Commons … 2010

Zine/Workbook

36 pages

$3 – 5 (Sliding scale)

>>Coming 2011<<

Click picture to enlarge.

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Demonstrations and rallies are about utilizing people power: the collective influence of everyday people. The purpose of these actions are to assemble as many individuals as possible to either garner support for a cause or to publicly pressure against something from happening. They can educate a community about your demands, garner support for a campaign, and excite the media about your issue. Done well, these actions can make a serious and sustained impact on community and national conditions. Put together poorly, they can deflate or undermine your efforts at critical moments.

Tools for Organizing a Rally or Demonstration (Part 1) is an interactive workbook designed to assist you, your non-profit, or your activist group in realizing the important concepts behind organizing effective, localized actions that make a real impact. Chalked full of insight that is written in accessible language, examples from real-life social justice campaigns, and participatory materials to help you put concepts and ideas into practice; Tools is an essential resource for any individual or group learning how to utilize people-power for true social, political, and economic change.

Part 1 in the Tools for Organizing series addresses the fundamental frameworks as well as theoretical underpinnings of a successful rally or demonstration. Part 2 in the series will cover the practicalities of facilitating meetings, getting the word out about your action, dealing with opposition, weather concerns, and more.

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Sample Pages